Furna is the much anticipated first solo venture for Yorkshire-born chef, Dave Mothersill. Over the last two decades, Dave has made a name for himself as one of Brighton’s most consistent and well-respected chefs.
Furna was created to bring his vision to life - a warm and intimate fine-dining experience accompanied by a set menu led by quality ingredients, with an emphasis on simplicity, seasonality and sustainability.
2022 Brighton, United Kingdom
Brand strategy, naming, brand identity, project management, creative direction, signage, print, typography, brand applications
Good Noise Design and Branding Agency
Photography by Paul Winch-Furness
The original inspiration for the name came from the location of the restaurant on New Road, Brighton, in an area that was formally owned by the Furner family known as ‘Furner’s Garden’.
An added twist was that the name Furner finds its roots in an ancestral occupation and means ‘one who sets bread in the oven’. This made a great connection to Dave and chimed with the purity and simplicity of his vision. The spelling was updated from ‘Furner’ to ‘Furna’ to bring a sense
We worked with the client to curate artwork for the restaurant to deliver a cohesive and consistent feel.
We identified local artist Sarah Arnett who had a visual style and imagery that matched the space and brand.
The artwork references Sussex garden wildlife which forms a nice connection to the inspiration for the restaurant name.