The Patches Project is a marketing campaign created for the BC Parks Foundation. Our campaign competed against other entries and was ultimately chosen as the winning pitch. The campaign’s goal is to raise awareness for the BC Parks Foundation, as well as inspire donations that are needed to protect, enhance and sustain British Columbia’s parks.
After months of working alongside the BC Parks Foundation, we rolled out the Patches Project in the Spring of 2019, which was a huge success. The first round of patches sold out in just a couple of weeks and were eventually sold at MEC (Mountain Equipment Co-op) stores around British Columbia.
2018 - Present
British Columbia, Canada
Creative Direction, Marketing, Project Management, Fabrication Design, Embroidery Digitizing, Brand Applications
My role was to ideate and synthesize the concept of the Patches Project, research manufacturing methods and costs, as well as finalize the patch designs. I have now designed over twenty patches representing various Provincial Parks and iconic landmarks all over British Columbia. I have also been involved in the photography used for marketing collateral.