BANFF NATIONAL PARK

Brand Refresh for Banff National Park

Banff National Park is Canada's oldest National Park. Banff welcomes more than 4 million people from around the world every year. It is a beautiful town with picturesque landscapes around each corner.

 

I decided to challenge myself to rebrand an already iconic tourist destination. I went with a fun and vibrant colour palette that matched the energy of this lively mountain town. I wanted the branding to feel welcoming to the millions of people that visit each year, but most importantly digestible and memorable.

July 2021 

Creative Direction, Branding, Typography, Photography 

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