BANFF NATIONAL PARK
Brand Refresh for Banff National Park
Banff National Park is Canada's oldest National Park. Banff welcomes more than 4 million people from around the world every year. It is a beautiful town with picturesque landscapes around each corner.
I decided to challenge myself to rebrand an already iconic tourist destination. I went with a fun and vibrant colour palette that matched the energy of this lively mountain town. I wanted the branding to feel welcoming to the millions of people that visit each year, but most importantly digestible and memorable.